Wednesday, June 1, 2011

New Marketing and Old Media I

Well, I've obviously not been around here much lately, and I doubt I will be in the future. I must not be doing this tagging thing right, because this blog does not come up very high on searches that I need it to. "Christian humor" may just be too ubiquitous on the web. Anyway, here's another review, someone who obviously didn't get it. Why do these reviews always end up on Amazon, but the insightful ones don't? One of the big hurdles I've encountered is that online reviewers say they're prepared for Christian fiction, but then don't read with that in mind. There's a real possibility that they can only handle the most obvious of Christian content. Just waiting for that next "Left Behind" story.

So, anyway, it's on to phase two. I determined long ago that blog reviewers have no influence at all, and that to get exposure to a large audience, the traditional media is still necessary. But my strategy was to collect enough minor reviews to throw myself to the traditional media wolves again, and so I have. At the beginning of this gambit, which started last Labor Day, I sent copies cold to a number of magazines and other outlets, and mostly got zero response. Today I sent out a dozen emails to some of these - Christianity Today, CCM Magazine, &c. - with links to the better online reviews. My hope is they'll do a little research and decide I'm legit. If I get anything to show from this, I'll let you know.

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