Saturday, June 23, 2012

What a Difference a Day Makes

At the Clarksville Writers Conference, which I attended a couple weeks ago, one of the tips offered by Peggy DeKay, the author of several e-marketing books, was to offer KDP Select titles for free on Wednesday, Thursday or Friday. I've had good results from this program, but I've always made my books available on weekends. The first time around I got about 450 downloads of "The Job," and in subsequent promotions would get 200-240 or so. So for this latest promotion I switched from the weekend and tried Thursday-Friday. As a result, 400 copies of "The Job" were downloaded, which is particularly important since I've included a story from "A Time for Poncey" in the updated edition. That's an increase of at least 60% over my other promotions (excluding the initial one). So there are 400 more readers with a copy of both "The Job" and "You Can't Count What Isn't There" to be seen and read and passed around. Look for future promotions to fall at the end of the work week.

In other news, "You Can't Count What Isn't There" is up and running on Kobo. I don't know what a Kobo reader is, but for the thousands of you who use them, today's your lucky day. The story is also available at the iTunes store, for all your iPad and iPhone reading apps, but since you don't get there through the web, I can't give you a link. But here's what it looks like:

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