Friday, January 7, 2011

New Media and New Marketing II

Another way to gain attention in the cacophony (yes, that's what I said) of the new media is going viral with a video. Producing a video is easy enough with today's technology -- heck, everything you buy today comes with a camera built in. But how do you go viral with it? That's the real question, isn't it? If you can't work a kitten into a video, then you're just left with your wits.

Here's the video that goes with "The Job." I used stop-motion animation to make my reading a little more bearable, and purposefully made it less-than-slick. I was hoping to invoke the old Rankin-Bass, or perhaps even "Davey and Goliath", charm. But, it may be that it's just cheesy. You make the call, because here's the link right here! "The Job" animated excerpt And for those of you who don't understand my references, here's this and this. Anyway, as of this writing, my video has scored about 145 views, several of which are me, so that's not exactly viral. If you have any suggestions, let me know.

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