Friday, January 14, 2011

New Media and New Marketing III

So I'm a publisher -- ha! I print and bind books in my office. This is not publishing. But the paperback version of "The Job" exists just enough to be available on Amazon, to be sent to reviewers and contests, and to be left at random locations (keep your eyes open). This is the current leg of my marketing strategy, since no agent nor trade publisher thought they could make money off me. I've taken the position that I can prove to them there is a market for this book. My theory is that with exposure from online reviews and contests, a demand for the book could arise among readers, creating pressure on book stores, which would necessitate mass production through an actual printing/binding company. It might also cause notice from mainstream media. From there buzz might arise that I can eventually use to once again pitch the book to trade publishers. It's a longshot, but what else do I have going on?

Here are links to the reviews that have been posted so far: Midwest Book Review, MotherLode and Tribute Books Mama. It is fascinating to see the different extents to which the reviewers "got" the book. It's also worth noting that at Tribute Books Mama the reviewer enjoyed "The Job" without having a clue what it was about. I should eventually end up with around 20 reviews, which I will link to as they are posted, and I've entered "The Job" in three contests and plan to enter the Amazon Breakthrough Novel contest, so I'll let you know how they come out.

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