Friday, April 15, 2011

New Media and New Marketing XVII

Hey, I thought of something. I've finally figured out what to do with a meaningless review. 

A new review came in the other day, which I'm not going to link to for reasons that will become apparent. First, I have to say that any review is a good review, because it gets "The Job" in front of eyes that might not see the title otherwise. Also, I've never gotten a bad review, even when the reviewer obviously didn't get it. But insightful commentary on the book seldom comes through, which has left me wondering how to use these things pro-actively.

This is how. The review that I speak of reads like this, in toto: "This book is humorous and short by Craig Davis . I couldn't put this one down. This one I highly recommend  this book but a easy short read." Extra spaces and jumbled line spacing is sic, and I don't mean that in a hip way; I don't know what that last sentence is supposed to say. This girl is clearly not a writer, and I think she's not really a reader either. She gave "The Job" four stars, which is fine, except that a review of her blog reveals that she gives any brainless romance five stars. I think "The Job" is blown off to some extent because it is humor and short, and many times it's read superficially, and I think reviewers who read any book only at that level, or want only books that can be read that way, should be discounted.

So what about me? What can I do with this? Here's what: Copy and paste "I couldn't put this one down. This one I highly recommend" and add an ellipsis. I don't know why I didn't think of this before, because it's standard practice in any kind of testimonial, but at least I've got it now. So be prepared for lots of ellipses in future posts.

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